Modernizing a sustainable brand's Shopify site.

The Sustainable Agave Company is an e-commerce brand that upcycles agave waste into sustainable cutlery for foodservice businesses. They were looking to refresh their website to better align with their in-store packaging and clearly communicate their value.

In 2023, I worked with them as a Freelance Web Designer on a brand refresh, aligning the website with existing brand guidelines and packaging while improving clarity, information architecture, and overall usability for restaurant owners, distributors, and wholesalers.

I conducted competitive analysis, proposed a visual theme, designed wireframes, and sent out a company-wide survey to ensure every team member had a voice in the final design. I also restructured the homepage, introduced new retail and wholesale pages, and delivered a polished, traditional design that reinforced credibility and trust.

This resulted in a 38% improvement in conversion rates. The brand has used this design for the past two years, and the project led to a successful cross-device launch and an ongoing client relationship.