Creating an adtech brand from scratch.

Media Nexus Network was an adtech startup offering an ad buying platform focused on premium, brand-safe inventory. As the Founding Designer, I led the design of both the core platform UI and all marketing touchpoints, establishing a cohesive brand system across product and go-to-market materials.

I developed brand guidelines and digital and print assets tailored to two key audiences: advertisers seeking credible, high-quality placements and publishers focused on effective monetization. My work balanced trust and professionalism with an approachable, usable in-platform experience. The brand system I established later served as the foundation for a full refresh in 2024, updated to meet modern digital, accessibility, and design standards.