Designing compliant crypto marketing collateral.

Newton is a Canadian cryptocurrency trading platform focused on making crypto accessible for everyday investors. Two of their biggest challenges were earning user trust and operating within a highly regulated environment governed by Canadian authorities such as CIRO and the OSC.

As the Brand & Marketing Designer, I designed on-brand, compliant marketing collateral, including motion videos and graphics for social, email, and landing pages, as well as SEO-optimized Webflow pages. I also created additional materials as needed, from business cards to tradeshow booths and in-person meetup assets.

Over 10 months, I delivered paid ads, ASO graphics, organic content, and SEO-optimized pages that reached 1.2M+ users and contributed to 80,000+ app downloads, directly supporting acquisition and feature adoption goals.